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Janovic’s Color Initiative: Bringing People Together in NYC

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Janovic’s Color Initiative: Bringing People Together in NYC

In this article, Janovic – proudly serving all of New York City, NY – is here to talk about how Janovic’s Color Initiative has been bringing people together in NYC. We proudly offer a beautiful selection of paint and color from Benjamin Moore, including the Century line of paints, Regal Select line of paints, and ben.

Normally, Janovic is focused on bringing people and color together with paint, but through our recent Color Initiative, we’ve also found a way to bring people of different backgrounds, study diciplines, and career paths together to create something remarkable. Through this project, we gathered fifteen art students from Parsons, Pratt, and SVA to work together to create sculptures of iconic NYC buildings using Benjamin Moore paint chips as their medium.

While normally these three schools are in competition with one another, we wanted to create a space where they could work together, and their cooperation would create something beautiful and meaningful. Each team was made up of three students and intentionally included one from Pratt, one from SVA, and one from Parsons. In addition, we mixed career paths within the teams, and had illustrators, graphic designers, visual artists, 3D artists, and more all bringing their own ideas and disciplines to the table.

As a business, we know how important relationships are. We highly value both the relationship we’ve built with Benjamin Moore and the relationships we’ve built with our customers over the past 130 years. Thanks to these relationships, we’ve come to be known as the color authority in NYC and have been able to create personalized retail experiences for our customers, so we can not only establish a relationship with them, but also help them find exactly what they need to create their dream home.

Janovic has been serving in and around the city since 1888 and is dedicated to bringing people and paint together. We have locations all over the city including Soho, Chelsea, Gramercy Park, Hell’s Kitchen, Long Island, the Upper East Side, the Upper West Side, the West Side, the East Village, and Yorktown. Contact us today to learn more about how we can help you turn your dream home into a reality. Plus, if you mention the Color Initiative, we’ll give you a $10 gift card and a free gift!

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